In 2009, Oprah had our Neti Pot on her show and we were able to do an audience give away! This was the results of our solid positioning of the product, a little bit of luck, and also some diligent follow through to get product shipped overnight to Oprah Studios.
The impact was amazing. The Neti Pot became mainstream, especially as there were new studies on the efficacy. We later sold the business to NeilMed Pharmaceuticals in 2014.