We wanted a fun video that showcased a diversity of teachers and people doing yoga. We also wanted something more upbeat to stand out and get more attention. Yoga can be a very inward practice, but it can also be fun and energetic.
This video was cut from a host of other videos to create a fun, upbeat vibe that was used in a lot of advertising on Facebook and Google. On Google alone, this video has more than 1,200,000 views.