In partnership with our friends at Klientboost, we piloted poll ads on Instagram and saw awesome results – so much so that Instagram wrote up a case study. The strategy was to show the ads to people interested in yoga and people who spent time on the company website or who had abandoned the registration …
Yoga International branding video produced entirely from concept to creation in house. Produced by Yoga International team. This video showcases the brand ethos of Yoga International. This was used externally and also extensively in re-marketing in Google and Facebook.
In partnership with Warriors at Ease, this 30-hour digital training program was filmed on location and delivered online to help yoga teachers learn to teach to members of the military and their families. All marketing and production was created by the Yoga International team.
We wanted a video that showed how we were different. From the beginning, our platform aimed to showcase yoga for all bodies, all races, all genders, in a way that would help more people feel comfortable practicing yoga. We needed a video and a message that showcased our approach. This video became on of our …
The Climate Awake Challenge was a collaboration between Yoga International and many of our teachers. This campaign aimed in engage yogis in making a difference in the health of our planet. The challenge included: Listening to five conversations on climate change (one each week) Doing five asana practices (one each week) Participating in five meditation …
In 2009, Oprah had our Neti Pot on her show and we were able to do an audience give away! This was the results of our solid positioning of the product, a little bit of luck, and also some diligent follow through to get product shipped overnight to Oprah Studios. The impact was amazing. The …
We wanted a fun video that showcased a diversity of teachers and people doing yoga. We also wanted something more upbeat to stand out and get more attention. Yoga can be a very inward practice, but it can also be fun and energetic. This video was cut from a host of other videos to create …
We were charged with creating a promotion for the launch of our mobile app. The vision was to create something that connected people to the room of yoga and got the sense that yoga was more aspirational – more than just poses. We utilized drone photography and shot all of the footage ourself. The result …
In 2011, we struck a deal to get two of our products into Walgreens through a private label deal. Our neti wash booster was an addition to your neti pot salt that enhanced the impact of the neti pot. In addition, our salt was the most pure on the market and is needed to use …
This project was undertaken to restore one of the oldest buildings in Hollywood. Originally built in 1917 by the founders of MGM for actors, the building had been condemned due to structural damage from the Northridge earthquake and from a fire on the fourth floor. When I got involved, the project was 20M over budget …