In partnership with our friends at Klientboost, we piloted poll ads on Instagram and saw awesome results – so much so that Instagram wrote up a case study.
The strategy was to show the ads to people interested in yoga and people who spent time on the company website or who had abandoned the registration before they submitted it. We also showed the ads to a lookalike audience based on a Custom Audience made up of people worldwide who had completed the trial membership registration.
Overall in our trial period, we saw 3,510 new trials at a 21% decreased cost per acquisition.
Instagram and Facebook has helped take us from a small concept to a full-fledged global business. We are able to share yoga with people all over the world through Instagram and Facebook, and our business has more than quadrupled since Instagram and Facebook became our number one source of customer acquisition. In total, we have added about 40 new jobs to our Honesdale, Pennsylvania headquarters.
Todd Wolfenberg, CEO YOga International