Every leader hopes to create an environment where employees and teams feel empowered. You want to create a place where people have fun but also take initiative. This campaign was so cool because it showcased the level of trust and teamwork that is possible when you get it right.
This was an entirely employee-led initiative. It wasn’t our biggest campaign, but I couldn’t me more proud of it. The team that put this together and took the initiative, raised more than $5000 and helped grow our brand image and build on our core values.