We wanted a video that showed how we were different. From the beginning, our platform aimed to showcase yoga for all bodies, all races, all genders, in a way that would help more people feel comfortable practicing yoga. We needed a video and a message that showcased our approach.
This video became on of our most viewed videos and ads of all-time with more than 50M views – and it helped put Yoga International at the forefront of a new, more-inclusive approach to yoga.