HI, I’M TODD WOLFENBERG
I love helping entrepreneurs and businesses with a mission discover and execute new strategies to grow and thrive. I’m passionate about people-first servant leadership and growth marketing because those two focuses have been at the core of building successful organizations and brands.
I also love working with diverse teams to find innovative ways to solve complex challenges in the rapidly changing digital space. In 2022, the entire landscape is moving fast. Marketing is changing and shifting. Product-market fit and social strategies are changing. Plus, company core values leadership approaches are more critical than ever. Organizations need to focus even more on employee wellbeing and alignment, especially in remote environments.
I have had extensive experience in health, yoga, e-commerce, technology, and wellness spaces including several successful M&A events. I also have a strong belief in using technology for social good with a passion for social impact projects. Most recently, I joined Pennsylvania Governor Tom Wolf and other business leaders to discuss strategies for closing the digital divide.
Outside of work, I have three children and enjoy spending quality time with my family, playing sports, hiking, fishing, and traveling.
Specialties: Leadership, Wellness, Yoga, Subscription Businesses, Business Development, Ed-tech, Business Modeling and Strategy, Marketing Strategy, Optimization, B-to-C and B-to-B, Monetization, Content Creation and Delivery, Advertising, and Strategic Planning.
MY JOURNEY
YOGA INTERNATIONAL
Co-Founder, CEO, President, 2015-2022
Honesdale PA | Remote
Primary Focuses: Leadership, Growth Marketing, Business Planning, Strategy, Operations
- Created business plan to transition legacy print magazine to a digital media company in 2015.
- Raised initial $750k of seed capital
- Reached breakeven in 9 months.
- >$1M in revenue first year.
- Grew from 9 employees to 25 by 2017
- #122 on Inc 500 Fastest Growing Companies 2018
- Raised additional $1.8M in 2019 to focus on marketing, content, and technology
- #807 on Inc 5000 Fastest Growing Companies 2018
- Inc Magazine Best Workplaces Award 2019
- #1437 on Inc 5000 Fastest Growing Companies 2020
- #1962 on Inc 5000 Fastest Growing Companies 2021
- Company sale to Gaia Inc, December 2021 for $18.5M
HIMALAYAN INSTITUTE
CEO, Director of Marketing, 2009-2014
Honesdale PA
Primary Focuses: Leadership, Growth Marketing, Operations
- Led a global nonprofit organization of ~60 full time employees focused on yoga, meditation, spirituality, and holistic health.
- Co-led first online educational experiences in 2009 that led to 1M+ in online sales.
- Led the full lifecycle of health product business, including manufacturing, branding, distribution channels, sales force, ecommerce, and financial reporting.
- Re-envisioned focus of product businesses as well as retreat center to reduce costs, improve customer experience through ecommerce.
- Oversaw Yoga International as a print publication, working to reduce costs and cash flow burden to organization.
THE ORIGINAL NETI POT
Senior Director, 2009-2014
Remote
Primary Focuses: Growth Marketing, Sales, Ecommerce, Operations
- Led all business operations for the original Neti Pot, a natural sinus irrigation device that has been proven to help with allergies, sinus problems, and colds.
- Expanded online ecommerce presence and focus
- Got product placement on the Oprah Winfrey Show, twice, which massively increased exposure and sales.
- Increased distribution to Whole Foods and other large retailers.
- Setup nationwide sales and broker networks to drive revenue.
- Landed major deal with CVS Pharmacy, which increased sales 40%
- Successful sale of business for >$1M in 2014 to NeilMed Pharmaceuticals
EAST WEST BOOKS
Project Lead & Owner Representative, 2007-2009
78 5th Ave, New York
Primary Focuses: Retail, Sales, Financial Controls, Operations
- Oversaw all operations of East West Books, a ~2000 square-foot retail bookstore and cafe located at 78 5th Ave, NY along with an adjacent yoga studio space.
- Primary objective was to improve retail operations, reduce costs, and achieve breakeven.
- Improved retail sales and yoga studio revenue
- Reduced costs through operational efficiencies, improving ordering systems and inventory controls
- Worked with team to decrease sales dependency on books and periodicals
- Successful breakeven operations during holiday seasons.
- Wrote strategic plan to achieve profitable operations that led to sale of company.
- Achieved successful sale of business to a new partner in 2009.
HILLVIEW HOLLYWOOD
Project Lead & Owner Representative, 2006-2007
6533 Hollywood Boulevard, Hollywood CA
Primary Focuses: Operations, Property Management, Construction Management
- Oversaw the completion of a major renovation project on Hollywood Boulevard helping to ensure occupancy, reduce costs, complete construction and city permitting, and pursue liquidation/sale of the 30M 54-unit apartment complex.
- Opened all 54 units working with contractors and the City of LA
- Utilized digital means to increase exposure and occupancy
- Achieved 90% occupancy in the first 6 months
- Setup property management team for ongoing stability
- Successfully listed the property for sale in 2007